According to Wei Guo, R&D vice president of Beijing Force Innovation Technology Inc., ForceTech today launched P2P streaming video ads delivery system which is expected to bring more profit opportunities to domestic video websites.

　　Also according to Wei Guo, the system has been officially launched in the well-known video website, HBOL, making HBOL's operation mode change. According to HBOL, the P2P technology saves bandwidth and realizes effective ads publishing, meanwhile, boosts users' experiences and allows users to watch movies free, then the resulted users growth will attract more advertisers to publish their advertising on the website, creating a win-win-win situation where, operators, advertisers and users all benefit.

　　As a P2P VOD technical solution, ForceTech's P2P VOD streaming technology has been applied in various industries all over the country at the end of 2005 and has supported many P2P VOD applications for tens of enterprises including Online Spring Festival Gala, Confucius Culture Festival, XTV, HBOL, etc.

　　 As we have known, the system is an IP Internet-based video media system which supports a wide range of terminals in communication networkssuch as PC, mobile phone, IPTV set-top box, enabling users to acquire their needed information and video media content by means of streaming technology, and meanwhile, enabling the multi-dimensional accurate broadcasting of video content and video advertising.

According to Wei Guo, ForceP2P streaming video ads system has 3 key features and 7 key advantages:

The 3 features address the needs of the new round advertising market:

1. Eliminate buffering, and ensure smoothness

2. Save bandwidth and lower costs

3. Precise production and accurate delivery

Technical advantages of the sophisticated commercial solution:

Compared to legacy advertising media, ForceP2P streaming video ads system's video/voice advertising has obvious advantages, which are :

(1) Clear target audience: basically, the legacy media advertising is ambiguous and inadequately directional and its target audiences are scattered, resulting in that a great deal of advertising resources are wasted. The ForceP2P streaming video broadcasting system can provide personalized ads publishing and allow advertisers to position their ads to any IP, MAC address, city and personal favorites.

(2) Easy transmission: the ForceP2P streaming video ads system adopts the brand new transmission channel and information technology, delivering valuable and colorful information to the target audiences.

(3) Easy to accept for audiences: the ForceP2P streaming video ads system adopts the audio/video multimedia for transmission, friendly and interesting, which effectively avoids the plainness and boringness of legacy media, easy to accept for audiences.

(4) High coverage: the ForceP2P streaming video ads system is based on the online video users and mobile phone coverage networks the coverage density of which is much higher than legacy media, allowing enterprises' ads to be delivered to the target audiences more efficiently. Meanwhile, the P2P video technology can ensure that any video can be smoothly delivered to any PC, mobile, IPTV set-top box which needs video services in the world, creating enormous benefits undoubtedly.

(5) Low cost: the advertising fee of legacy media is expensive while the ForceP2P streaming video ads system delivers ads directionally and distributes in batch, lowering the advertising costs dramatically.

(6) Adoption of the streaming technology which combines AI (artificial intelligence) and P2P VOD/live broadcasting, enabling any user to get smooth video flow at any place.

(7) Proprietary cheap server clustering group policy: realizing the real video streaming technology for large-scale VOD, live broadcasting and any form of them.

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With large-scale P2P video transmission as its carrier and through the innovations to the existing online video technologies, moreover, combing the numerous charge-free forms on the Internet as well as advanced P2P VOD video transmission technology, the ForceP2P streaming video ads system can offer the most considerate and the smoothest video experiences to thousand millions of online video users, thereby enabling ForceP2P VOD's business services and information transmission. Actually, the system is also an intermediate platform for business services among multiple parties, which provides the most economical and rapid transmission for advertisers, operators, content providers and individual operators, where every party wins in the process.

Reports from related media:

1. Sina : http://tech.sina.com.cn/i/2007-03-26/09571432633.shtml
2. Sohu :http://it.sohu.com/20070323/n248933441.shtml
3. Tencent ：http://tech.qq.com/a/20070323/000198.htm
4. CCID : http://tech.ccidnet.com/art/3089/20070323/1044079_1.html
5. IT World : http://www.it.com.cn/f/news/073/26/398365.htm
6. IReseaerch :    http://news.iresearch.cn/0468/20070326/62065.shtml
7. ZOL : http://soft.zol.com.cn/52/528852.html
8. Hexun :  http://it.news.hexun.com/98080000_2119071_detail.shtml
9. Streaming World : http://p2p.lmtw.com/pnews/200703/33891.html 
10. Enet :http://www.enet.com.cn/article/2007/0323/A20070323501484.shtml
11. PC Home: http://article.pchome.net/191634__390.html
12. it168: http://publish.it168.com/2007/0326/20070326051201.shtml
13. Mop : http://tech.mop.com/jj/msh/2007/0326/1034112031.shtml
14. Analysis International : http://www.analysys.com.cn/main/www/newshtml/153799.html
15. TOM : http://tech.tom.com/2007-03-27/04B5/51294982.html
16. Pconline : http://www.pconline.com.cn/news/nw/0703/988218.html
17. TechWeb: http://www.techweb.com.cn/news/2007-03-28/174295.shtml
18. WeaMax： http://www.weamax.com/articles/17/2007-03/20070324092102.html
19. Donews:
 http://www.donews.com/Content/200703/bdf46b5ddf5a41f093eb85df7260adcd.shtm